Fax scams zapping firms over the phone
Legitimate directories of fax numbers are published. Daniel Dummett, president of Dial-a-Fax Corp. in Deerfield Beach, Fla., says that he and others who publish legitimate directories don’t charge companies to be listed. His company publishes a directory of 130,000 fax numbers. The fax scams find unwary victims, including the Postal Service itself. “Some of our branches, the bigger ones with telex machines, have paid for listings in these directories,” said [Thomas Ziebarth], who is on the service’s consumer protection board. “It’s ironic, but those things do happen.” [Patrick Evans]‘ business reflects the popularity of fax machines, which many companies are using to partially replace overnight delivery services. Evans handles direct marketing campaigns via facsimile machines and sells fax machines and products.
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Full text: [Chicago Sun - Times] Aug 17, 1988
Welcome to ‘Blue Blood Estates’
Perpetual Savings Bank in Alexandria VA has been using PRIZM, marketing software from Claritas, for two years with great success. It produced great results with the bank’s direct mail campaign.
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Strazewski, Len
Full text: [Advertising Age] Aug 22, 1988
Medi-Quip Inc. Announces New Marketing and Distribution Channels for MediScope
Medi-Quip Inc. (OTC) announced the completion of agreements for new channels of marketing and distribution for MediScope, the company’s patented emergency information system. A test marketing program is being implemented by Publix Corp., a leading retail grocery chain in Florida. Publix has agreed to test market MediScope at its new “superstore” in Lakeland, Fla. The product is on display in the pharmacy department. If the test is successful, store officials say MediScope displays will be introduced into additional combo or “superstores,” of which 20 currently exist, in their extensive super market chain. (excerpt)
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Farrell, James E.
Full text: [Business Wire] Aug 23, 1988
Cont’l Bank turns in its hula-hoops
Continental’s Minneapolis agency, Fallon McElligott, is well-known for its print advertising style that uses a striking photograph or illustration combined with an especially compelling headline. An example is the award-winning “Perception/Reality” campaign for Rolling Stone that contrasts lifestyle elements generally attributed to the magazine’s readers with objects more associated with today’s reader profile. In its over-all repositioning, Continental will be one of three banks in the country, and the only one based in Chicago, to focus marketing efforts on Fortune 1,000 companies. Continental says its prime target will be corporate executives and money managers at companies in the mid-range of the top 1,000. WORTH NOTING D’Arcy Masius Benton & Bowles, in need of some new business to shore up its office here, has signed on Donald B. Weber in the post of senior vice president, director of marketing and development from Rumrill-Hoyt, Rochester, N.Y., whose responsibilities will be in that area. Fallon McElligott has been assigned advertising projects for Time-Life Books, which are sold through direct marketing. Titles include Epic of Flight, Time Frame, Kodak Library of Photography and others.
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Nancy Millman
Full text: [Chicago Sun - Times] Aug 24, 1988
Two good creative examples
Two examples of creative financial institution advertising can be found in the Portland, Oregon area. First Technology Federal Credit Union, with its limited advertising budget, has sent members three-dimensional direct mail pieces featuring “pop-up” televisions, radios and billboards. U.S. Bank has introduced a multi-media campaign which includes radio ads with comedian Richard Lewis, television ads with voice-overs done by “Charlie” from the “Charlie’s Angels” television series, and billboards showing King Kong, The Incredible Hulk, and Godzilla.
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Anonymous
Full text: [Bank Advertising News] Aug 29, 1988
TV, radio, outdoor for the cost of postage
First Technology Federal Credit Union (Beaverton, OR) advertised its First Checking and First Checking Plus products through a direct mail campaign using three-dimensional, four-color, lightweight cardboard pieces. The ads highlighted the credit union’s sweatshirt premium and focused on the exclusive benefits of credit union membership. Since implementing its campaign, First Technology has attracted 863 new checking accounts, representing a 10% increase for the credit union.
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Anonymous
Full text: [Bank Advertising News] Aug 29, 1988
Partnership Telemarketing Leads the Way
Increasingly, US companies and organizations are using a new sophisticated marketing partnership that helps build business, introduce new products, capture new customers, or expand relationships with existing clients. This partnership combines the best of direct mail, telemarketing, and response advertising with traditional distribution techniques. Partnership telemarketing was used in the recent introduction of a major premium credit card. Direct mail messages were sent out detailing the changes and benefits of the program. A special hotline number handled all responses. The prime avenue for member response was telemarketing. In addition, the program was supported by a national multimedia advertising campaign. This type of approach allows the marketer to qualify and move the target from the status of a “suspect” to a qualified prospect, to a customer, and then to a client. Partnership marketing does not stop with an order but continues with direct mail, advertising, trade show exhibits, seminars, and telemarketing.
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Herzog, Richard
Full text: [Target Marketing] Sep 1988
Forever Young!
Today’s older Americans are more active, more educated, and more affluent than their counterparts of just a few years ago. Marketers, however, have been slow to react to the changing mature market. They remain misinformed about the size of this market, which is 61 million, and its wealth. Americans over 55 own almost 75% of the US personal financial assets and generate one-third of all the US’ personal income. Despite the awesome potential of this market, marketers have little understanding of its needs, desires, and lifestyles. The importance of reaching the mature market is amplified by the fact that it is growing at the same time the younger market is shrinking. While it is easy to identify the mature market, selling to it is the real challenge. New marketing strategies must be created that address the changing values of older Americans. The most successful marketers will offer warranties, continuity, and good service.
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Enscoe, David
Full text: [Target Marketing] Sep 1988
Advertising/promotion: looking to open doors?
Specialty Advertising Association International has developed a variety of sales promotion tools to gain clients access to decisionmakers at a diversified group of companies. Among the products have been a baseball bat for “heavy hitters” in Texas companies; one work glove for farmers and cattle breeders; humorous “wood processing” kits for word processing executives; seasonal mailings of chocolates, wine and cheese, and a porcelain mug to doctors, dentists, lawyers and CPAs; and promotional clocks, calculators, and dart boards to dentists targeted by a dental consulting firm.
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Keenan, William Jr.
Full text: [Sales and Marketing Management] Sep 1988
Top of the News: Daybreak Launches New Products
Struggling to exit from Chapter 11 protection, Daybreak Technologies has acquired a backer and launched an aggressive direct sales campaign.
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Hogan, Mike
Full text: [PC World] Sep 1988
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