Current financial advertising: asset-based NBD unit takes swipe at banks in second-ever campaign
The 30-year-old NBD Business Finance, a finance company subsidiary of NBD Bancorp., has initiated its second advertising campaign in order to develop new business and increase loan sizes. Newspaper ads stress NBD Business’s willingness to “look beyond the balance sheet” when granting credit, and each ad tells the case history of a borrower and pictures the NBD Business officer involved. The ads are running in Midwest business publications and are supplemented by sales brochures, direct mail, a slide presentation and flip charts.
website marketing promotions
Anonymous
Full text: [Bank Marketing] Sep 1987
Ad Techniques: A Little Service, Please . . .
There appears to be a serious service problem in the banking industry, a problem that is not confined to the US. Some institutions have addressed the need for service by offering a “personal banker,” someone who coordinates multiple accounts for customers and provides advice and financial planning. Leif Johansson, owner of a direct marketing agency in Sweden, recommends that banks steal ideas, inspiration, and strength from other businesses. He thinks banks should begin competing on service rather than price. The emphasis on service is important for the following reasons: 1. It costs 5 times more to get a new customer than to keep an old one. 2. For every customer who complains, 26 do not bother, and 98% of those will never return. 3. If someone is happy with a particular financial institution, that person will tell 3 other people about it; however, an unhappy customer will tell 11 other people about it. Finally, banks are well-advised to do what they promised (the customer) they would do.
seo is bullshit
Raphel, Murray
Full text: [Bank Marketing] Sep 1987
Advertising; Iceland Joins Vodka Parade
They have decided to write directly to the potential consumers – 500,000 of them – and tell them what a great place Iceland is. ”It has a mysterious cachet,” Mr. [Roland V. Grybauskas] said. ”Everyone’s heard of it, but they’re not sure quite where it is.” Two weeks later, if all goes well, a handsome booklet will arrive with pictures of the country by Icelandic photographers and a letter that talks about the recipient’s ”unique sensibilities – a sense of adventure, an appetite for discovery, a taste for life.” That is followed up by another postcard, wishing ”Skal” – cheers in Icelandic, and suggesting that Elduris would be great to give and to serve during the holidays. The mail campaign will be supplemented by ads in newspapers and magazines. Direct mail to consumers is being used, said James E. Overall, Grybauskas’s creative director, because ”I wanted to talk to them as though they were friends of mine rather than bombard them with clever lines.” He added, ”I wanted the facts about the country to come through.”
seo ajax google
Cuff, Daniel F.
Full text: [New York Times] Sep 16, 1987
Selling the State
The UK government is one of the largest users of sales promotion consultancies, and both large and small firms have been able to benefit from the trend. However, much of the work being fed to these firms by the government is not what might be considered conventional sales promotion. It has to do with the development of strategies and communications techniques. The government is committed to withdrawing as much as possible from direct intervention in people’s lives. A good example of government’s new policies is the Department of Transportation in its road safety campaigns. The government is working hard with its consultants to get the most out of its promotional expenditures in this area and others. To market itself and its improved forecasting, the Met Office appointed 2 sales promotion/marketing services, Marketing Solutions and Marketing Triangle, to apply marketing techniques to the organization with little marketing expertise.
search engine optimization quotes
Kreitzman, Leon
Full text: [Marketing] Sep 17, 1987
It’s in the Mail
How do you get them to buy time on your TV station in Tuscaloosa after they’ve seen Birmingham? Beam Communications Corp. faced that problem. The Key Biscayne had just acquired television stations in Tuscaloosa and two other small markets. It felt like a small fish in a big pond because it was competing against TV stations in larger markets for advertising dollars. Beam’s advertising and marketing agency, Britain Rappaport Musson & Bua, had the solution: Use the hot new technologies of direct-mail marketing, a growing industry where data-base alchemists turn mailing lists into buyers. (excerpt)
seo b2c
Baxter, Michael
Full text: [South Florida Business Journal] Sep 21, 1987
USA’s first bank for kids advertising on MTV, radio
The Young Americans Bank (Denver, CO) was opened to serve the youth (under 22) market and to educate youth about banking. The bank was promoted through a 15,000 piece direct mail campaign, advertisements on MTV and Nickelodeon, and radio spots. Service offerings will include checking and savings accounts, CDs, and both student and personal loans.
seo thesis theme
Anonymous
Full text: [Bank Advertising News] Sep 21, 1987
How important is time savings? Test is on
Western Financial Savings Bank (Marina Del Rey, CA) has had a one percent response rate on a 20,000 piece direct mail campaign to upscale households for auto loans, home loans, and home equity lines. The Two Minute Loan Application promotion piece consists of a cover letter, six panel gate fold, one page application, and a prepaid postage return envelope. The thrift offers customers same day approval for auto loans and three day approval for home loans and home equity lines.
seo mx
Anonymous
Full text: [Bank Advertising News] Sep 21, 1987
Pols High on Mail, Phone (Part 2)
At a recent roundtable, 5 top political consultants discussed the media and marketing issues facing political experts as they prepare for the 1988 campaigns. William R. Hamilton of Hamilton, Frederick & Schneiders says he and others in the industry are being criticized for packaging people into 15- or 30-second spots, but they are trying to buy longer times. William I. Greener, III, who formerly served in several Republican party and federal government posts, says that, at least in Republican politics, capacity has been improved so advertisements can be well-placed. Richard B. Wirthlin, pollster and consultant for US President Ronald Reagan, says there will be more use of direct mail as well as telephone solicitation to deliver negative messages, but innovations will not be limited to delivery mechanisms themselves; they also will come in terms of couching the message. John Deardourff of Bailey, Deardourff, Sipple & Associates says print is in disfavor among political advertisers.
seo aaron
Crain, Rance Honomichl, Jack Gordon, Richard Colford, Steven
Full text: [Advertising Age] Sep 21, 1987
Direct-Mail Effort Aids Vodka Test
Glenmore Distilleries (Louisville, Kentucky) has secured exclusive global marketing rights to Elduris Icelandic, a premium-price imported vodka. Elduris gives Glenmore an entry into the growing imported vodka market. Glenmore will introduce the product cautiously, using direct mail with media advertising as a test. The Elduris campaign will begin with teaser postcards followed by a 16-page brochure that includes color photographs of Iceland. The brochure also will include a reply card to obtain recipes and additional information. According to Grybauskas & Partners’ James Overall, Elduris is the first import to make a point about its origins. The campaign also will feature print advertisements and point-of-purchase materials to provide Glenmore with more information about consumer acceptance of Elduris.
search engine optimization glasgow
Hume, Scott
Full text: [Advertising Age] Sep 21, 1987
Postage Will Be Paid By Addressee
The latest issue of a magazine arrived the other day. In preparing to read it, I followed my usual procedure of leafing through and carefully removing the postage-paid reply cards which otherwise would fall irritatingly to the floor or jeopardize the periodical’s binding, depending on whether the publisher had blown or bound them in. Not only was this magazine which uses postage-paid cards reporting writer Calvin Trillin’s campaign against the cards but its story made him look much better than it did the direct-marketing industry, which has charged him with “conspiracy,” “sabotage” and who knows what else. TRILLIN DENIES all that, of course, and says he was just trying “to bring cheer into humdrum lives” by sending back the blow-in and bound-in cards with such messages as “Keep up the good work, Circulation-Fulfillment people” on them. Of course, the fact that the recipient has to pay a seven-cent premium over regular postage (21 cents for a postcard, 29 for an envelope) to receive the message sans order is incidental.
search engine optimization research papers
BUD JOHNS
Full text: [San Francisco Chronicle (pre-1997 Fulltext)] Sep 24, 1987
online business legal requirements | | 
June 10, 2008 12:00 am | 
Comments (0) 
Subscribe