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The Accountant and the Salesman

Editor, N.A.C.A. Bulletin: In a nation-wide industrial operation or a local firm, the accountant can act as a harmonizer of operating functions. Whether the project be installation of new production methods, inauguration of an advertising campaign, or proposed methods of marketing, the accountant will necessarily be consulted because the initial consideration is cost. But his opportunity is broader than direct advice.
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IAN F STALKER

Full text: [National Association of Cost Accountants. NACA Bulletin (pre-1986)] Oct 1949

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