Six reasons to think before you switch
To compete with money market mutual funds, Wilbur National Bank, Oneonta, New York, creates an advertising and direct mail campaign that emphasizes its certificates’ “numerous” advantages over the funds which include guaranteed rates, instant liquidity, safety, no fee, and local reinvestment. The advertisements bring in customer questions and make consumers aware of the bank’s ability to compete effectively.
internet marketing cincinnati
Full text: [Bank Marketing] Aug 1982