Focus: continuous marketing-key to a successful ATM program
Within one month of offering its ATM service, the Green Machine, John Deere Employees Credit Union had issued cards and PINS to 25% of its members, and its monthly transactions were above national averages. The marketing approach, which included a demonstration machine to encourage use, a direct mail campaign, and a grand prize giveaway, is a continuous effort. To date, 40% of the 31,347 members have been issued cards.
Davis, Thomas C.
Full text: [Credit Union Management] Sep 1982